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Re-branding the Image of the Filipino

Re-branding the Image of the Filipino

By Didi Paterno-Magpali  Changing stereotypes take time. But these women say that with the right packaging and mindset, the Filipino image can be positively re-branded. Most every Filipino can remember the uproar that ensued when the Oxford English Dictionary included in its definition of Filipina “a nanny or maid”.  The nation went up in arms to complain and fight for their honor. An editorial by the Philippine Center for Journalism...

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