Jewel Corner celebrates Valentine’s day with new collection and video-enabled gift box.

Jewellery #3Jewel Corner, operating under Soft Touch Jewellers LLC, recently released its special jewellery collection for 14th February – a day globally celebrated as Valentine’s Day and associated with the expression of love. The new collection captures the various shades of love through more than thirty exquisite pieces of jewellery under six trendy design lines. The range – starting at DHS 449 – includes a unique design of glass-encased jewellery; cluster hearts; and multi-wearable styles amongst other intricate designs.

In addition to providing fashionable designs, Jewel Corner aims to enhance the gifting experience during Valentine’s Day this year with a unique gift-box concept. The box has a video player with an LCD screen where customers can record apersonalized message and add an element of surprise. This video message can be recorded on a smartphone or a professional camera, and saved usinga transfer cable provided with the pack. The box also carries a greeting card. The video-enabled box is complimentary exclusively on all Valentine’s Day collection.

Abhijit Achwal, General Manager of Soft Touch Jewellers LLC elaborated on the novel concept, “At Jewel Corner, we recognize the sentimental value of gifts and always seek to enhance the overall experience. In addition to providing attractive gift options this Valentine’s Day, we wanted our customers to express their emotions freely; and immortalize their message via a video that can be preserved as precious memory.”

Jewel Corner believes its affordable range of attractive diamond & gold jewellery will enable a wider base of customers to indulge in exquisite gifts this Valentine’s Day. It recently stepped up the ease of jewellery shopping by launching an exclusive e-commerce portal ( with videos that provide a holistic view of each product from the extensive range.

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