Most Influential Filipinos in the Gulf: Jovy Tuano – Trailblazer

Jovy Tuano



A master in food innovation and distribution, Jovy Tuano of La Comida Express Gourmet is a true Filipino success story in the food industry of the UAE. He is living on a mission that goes beyond the call of duty to help build a viable business ecosystem that can provide livelihood to industrious people in the community. Just this year, he was able to sell over 200,000 units of his UAE home-grown brand across the emirates, but it was not an overnight success. Jovy has been studying the industry’s ins and outs for the last 12 years which made him very effective in what he does. Of the entrepreneurial journey that he has had in the UAE, Jovy professes: “It’s not about being great or famous in what I do.  It is about planting the seed or foundation of my enterprise wherever it is needed by the community.  The fruit of the seed is not limited to money or currency alone.  The real fruit and greatness lies in the immeasurable value of our product – from the people who make it and to the people who consume it. I trained myself to patiently listen and engage with them day by day to keep and grow relationships.”

Of how he wants to be recognized and remembered, he says, “…nothing other than someone who lived as a simple human being – someone who performed his God-given role and purpose in the family and community, for better and for worse, for richer and for poorer. It’s like being married to my mission in life.”


Photo by Alex Callueng; Photography Assistant – Bethoven Filomeno Special thanks to – Giordano, Nikon, Liali Jewellery, Lulu, Mitsubishi and Western Union.

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Author: Illustrado

From the Middle East to the rest of the world, IllustradoLife shares the stories of Filipinos expats from around the world, providing a global venue championing the world class Filipino. IllustradoLife features articles on fashion and beauty, travel, lifestyle, business, events and other topics of interest to the international Filipino community from its mother publication, Illustrado Magazine.

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