Most Influential Filipinos in the Gulf: Ion Gonzaga – Tastemaker




Ion is amongst the most prolific and truly relevant Filipino bloggers in UAE. As Boy Dubai, he is able to write about his experiences, share his most powerful life principles, and be the voice of many overseas Filipinos. In the OFW community, Ion covers the untapped areas he believes will inspire and empower his fellow expats to look at life abroad a little lighter. Most of the subjects he covers reflects happiness and fun in mostly simple ways.


2016 has been a transformative year for Ion. He has been able to evolve his platform from a mere lifestyle blog into a true bastion of Filipino empowerment, covering topics that both inspire and challenge in an approachable, relatable manner. He believes that Filipinos can do far more than just eat out or go places to cope up homesickness. Ion convinces his readers to live and enjoy the present while still planning for the future.
Understanding the full scale of his responsibility as a mass communicator, Ion operates under the principle that if something is to go viral, it should be positively influential. He ensures that his material is proactive and has a positive social impact to the readers and their circles. Changing lives, changing mindsets through the spiritual perspective, one blog post at a time.


Photo by Alex Callueng; Photography Assistant – Bethoven Filomeno Special thanks to – Giordano, Nikon, Liali Jewellery, Lulu, Mitsubishi and Western Union.

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Author: Illustrado

From the Middle East to the rest of the world, IllustradoLife shares the stories of Filipinos expats from around the world, providing a global venue championing the world class Filipino. IllustradoLife features articles on fashion and beauty, travel, lifestyle, business, events and other topics of interest to the international Filipino community from its mother publication, Illustrado Magazine.

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