Hyku arrived in Dubai with practically zero connections in the photography industry. She started of what has turned out to be a remarkable career by working in a portrait studio. Eventually, she decided to pursue freelance photography, armed with just one camera body, a flash and two lenses. And by virtue of her hard work, sleepless nights, and ability to market her work, she was able to nurture her career and launch her own company: Hyku D Photography.
With a strong track record of success that spans 4 years, Hyku decided to expand her business in 2016 by setting up an office and hiring full time employees, with the objective of attracting larger, more multinational clients. As a result of this expansion, Hyku’s company was chosen as the official photographer of the recent Tommy Hilfiger ad campaign, featuring a-list model Gigi Hadid. Additionally, Hyku was also elected as the brand ambassador for companies Huawei and Timberland.
Of her struggles and hustles as a photographer, Hyku elaborates: “The biggest lesson that I learned is no one else can make it happen for you but yourself. Be a go getter. Do whatever it takes and never settle. Be ambitious without stepping on other people’s toes. And always give back.”
Photo by Alex Callueng; Photography Assistant – Bethoven Filomeno Special thanks to – Giordano, Nikon, Liali Jewellery, Lulu, Mitsubishi and Western Union.