Most Influential Filipinos in the Gulf: Bong Guerrero – Trailblazer



CEO of Fashion Forward (FFWD) & Managing Partner of BRAG Events


As the CEO of Fashion Forward (FFWD) – Dubai’s most prestigious fashion industry event and the Managing Partner of BRAG Events– Bong Guerrero has not only carved a name for himself as an entrepreneur: he has transformed himself into a true society icon. With over 25 years of experience in the Gulf, Bong’s  expertise in the field of events management, concert production, and fashion is difficult to match. And in 2016, he helped orchestrate a major evolution in the Fashion Forward brand – moving the venue of the shows from Madinat, Jumeirah to d3. More than just a change of space, the move signifies an enhanced focus on marrying the concept of sustainability with the fashion industry. 2016’s Fashion Forward is noted for having a more casual and relaxed than its previous iterations.

In an earlier interview with Illustrado, this notable Filipino sums up his simple philosophy, “I enjoy the work that I do. I truly love what I do, and I’m very passionate about what I do. I’d like to think that [passion] brings out some kind of creativity.”


Special thanks to – Giordano, Nikon, Liali Jewellery, Lulu, Mitsubishi and Western Union.

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Author: Illustrado

From the Middle East to the rest of the world, IllustradoLife shares the stories of Filipinos expats from around the world, providing a global venue championing the world class Filipino. IllustradoLife features articles on fashion and beauty, travel, lifestyle, business, events and other topics of interest to the international Filipino community from its mother publication, Illustrado Magazine.

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