100 Most Influential Filipinos in the Gulf: Bong Guerrero – Entrepreneur and Industry Catalyst.
A true Dubai society icon, entrepreneur, and fashion industry catalyst Bong Guerrero underlines happiness as a state of mind that is central to his success. “For me, it’s always important to be happy. To live simply. I’m quite simple in my way of living. I don’t need much. As long as I’m happy with what I’m doing, who I’m with, the people I interact with, and I get a lot of joy in my work, that’s what’s important.”
And ‘simple’ could easily be the uber understatement of the year when speaking about the man’s accomplishments which have made an indelible mark and steered the trajectory of the local fashion industry to international heights. As Co-Founder of FFWD and Brag Events, Bong has been at the helm not only of the definitive seasonal style event in the UAE which has put the Middle East in the global fashion map. He was also part of the beginnings of the careers of several elite designers including Furne One, Ezra Santos, and Rami Al Ali, among others. The fact that his projects are well known in the fields of luxury and corporate events is mere icing on the cake.
Still, despite being the leading man in the glamorous world he moves in, Bongs shares that his true vocation lies in being a creative force behind the events that brought out the finest in people. He says that his upbringing in Ateneo de Manila has deeply ingrained in him the value of living for others. He shares, “Be a man for others. Because when you do good things for others, it always comes back to you.”
Illustrado 100 was made possible by sponsors: Giordano, Liali Jewellery, Mitsubishi UAE- Al Habtoor Motors, Michael Cinco Couture, Mapúa Institute of Technology, Centro – Amwaj Rotana Hotel , Max’s Restaurant Middle East and GVER – Your Friendly MarketPlace for Sharing
Co-Sponsors: Herschel Supply Co., Rove Hotels, The Medical City – Dubai , Filipino Institute UAE, MPQ Tourism, JAMES Travel and Tours Dubai, Off the Hook Seafood Restaurant, The Original Barrio Fiesta Restaurant – Dubai and Tapa King UAE.
Read more Illustrado 100 on www.illustradolife.com